Client

Monta

Still photography production

Visual Brand Identity Concept

Monta makes EV charging better.

Named one of Linkedin’s Top 10 Startups in Denmark, Monta is accelerating the push to make electric cars mainstream with their all-in-one platform for drivers, companies, cities, and the electricity grid. The company is growing fast, and their brand had to move beyond stock footage. Monta came to us for versatile content assets that can be used across channels to reflect their unique brand.

While competitors’ content touted cyber tech and digital industry, we decided to focus on the ease and simplicity Monta users feel, rather than all the tech used to make it happen. To achieve this, we shot scenes in an abstract environment free from distractions, featuring a diverse cast of models representing multiple markets. The visuals portray Monta’s brand as down-to-earth and smart.

We delivered a variety of still photography and supporting video clips that Monta is using to create its new visual brand identity.